Tom Bachmann

Tom Bachmann is a digital marketing strategist with extensive expertise in digital content management and engagement initiatives. They have held significant leadership roles, including VP Digital at Pegasystems, where they were responsible for digital marketing roadmaps and content management. Prior to that, Tom developed a consulting practice focused on digital strategy and experience design for over a decade at EAS Planning. Their career includes strategic planning positions at renowned agencies such as Arnold Worldwide and Bozell Worldwide, where they led branding and communications strategies for high-profile clients. Tom holds a BA in History from Wesleyan University and a Master's in Library and Information Science from Florida State University, with concentrations in information architecture and metadata.