Simon Borland currently serves as the Head of Business Intelligence at PEI since October 2021, with previous experience as the Head of Business Intelligence & Reporting at 7digital, where leadership of reporting analysts and delivery of client reporting was a key focus. Prior roles include Business Intelligence Lead at Motorway, Digital Mobile Analyst at Immediate Media Co, and Marketing Data Analyst at EMAP, among others. Simon's background encompasses analytics and operations management in various sectors, including media, finance, and events, with significant contributions to projects during the London Olympics 2012. Educational qualifications include a Bachelor of Science in Pure Mathematics from the University of Sydney and an MBA in Accounting and Finance from Macquarie Business School.