Laura Bot is a skilled professional with extensive experience in media analysis, marketing, and social media coordination. Currently serving as a Global Media Analyst at Peloton Interactive, Laura previously held various roles within the Business Solutions team at Horizon Next, progressing from Assistant Strategist to Senior Strategist. Laura's expertise includes developing media strategies across multiple platforms and managing client campaigns. Additionally, experience at Bot Construction Group involved overseeing digital communications and recruitment efforts. Education includes a Bachelor's Degree in Business Management & Organizational Studies from Western University, specializing in Consumer Behaviour.