Penby builds the marketing strategy and client-acquisition engine for regulated firms — international financial and professional-services businesses whose clients have to trust them before they pick up the phone.
Most firms in regulated markets are sold tactics. We build the system underneath: the positioning, the channels that compound, and the compliant measurement that proves a cautious enquiry became a signed client. Everything is designed compliant from the ground up — claims, data handling and consent built in from the brief — so the work clears review first time rather than after a fight.
What we do:

• Strategy & positioning — where your firm sits in a crowded, sceptical market, and the single idea that makes you the safe choice

• Client acquisition — partner networks, insights and referral routes built to compound rather than spike and stop

• Compliant paid & data — large-scale paid campaigns with tracking, consent and attribution built to UK and EU rules (GDPR, PECR)
We're a deliberately small senior team: two specialists across strategy and compliant data, with no account layer in between — 20+ years in regulated, cross-border markets, 100,000+ visitors a month at peak via Expatra, and thousands of qualified leads generated for firms including Lloyds International, HSBC Expat, Cigna, XE.com, Wise and International Citizens Insurance.

Penby Ltd · Registered in England & Wales No. 09686420 · ICO registration ZB582527

hello@penby.co.uk

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