Colleen Cutcliffe

In business, every detail matters. How you treat each customer, how you write each email, how you design your product – it all has immense consequences. These small changes often trigger vast and unpredictable outcomes, especially in complex systems. Much like a giant game of dominoes, one small change can set off a chain reaction that affects everyone. Today’s markets are complex, and treacherous. The idea that such small changes can often have non-linear impacts on one’s business leads us to the conclusion that in business, as in life, there’s no such thing as small decision. At pendulum., we embrace uncertainty, try out new approaches, and encourage flexibility and creativity to help your business find opportunity in uncertainty. Results, not promises.