Michael Herrick

Head Of Business Development at Pendulum

Michael Herrick is an accomplished professional currently serving as the Head of Business Development at Pendulum since November 2023, while also working as a Software Engineer at NetPulse and Open Source. At NetPulse, Michael developed an OpenTelemetry-based tracing tool for Next.js that enhances observability for server-side and static site rendering. Michael contributed to various projects, including an accessibility-focused development tool for Insite AI, an infinite-scroll image display for Optica, and a lightweight chat system for SyncSpace. Prior experience includes a Sales Manager role at PROWONG TEXTILE and founding a translation management company, as well as serving as a Translation Reviewer at Lionbridge. Michael holds a Bachelor of Science in Chemistry from American University and a Mandarin Certificate from Peking University, with additional education from Columbia University.

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New York, United States

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Pendulum

Pendulum is a trend forecasting tool that helps fashion businesses to make informed product and sales decisions. On average every 1 out of 2 fashion products end up being disposed without ever being sold, which creates tremendous economical and environmental waste. Their goal is to minimize waste caused by failed products and boost sales by aggregating and anticipating consumer demands. We collect market data from online retailers as well as consumer’s insights from social media channels. Our machine learning model processes this comprehensive data, generating succinct insights on product performance. In addition, we identify the winning styles that are most relevant to our clients from season to season.