Will Ferguson

Will Ferguson is a marketing executive with extensive experience in scaling consumer brands to remarkable financial success. They have driven revenue growth from $150 million to over $500 million at BARK while maintaining profitability post-IPO. Will previously held leadership roles at various companies, including serving as Chief Growth Officer at Pendulum Therapeutics and CEO and Founder of Slince, a digital marketing consultancy. Their expertise encompasses omnichannel strategy, performance marketing, and the innovative use of AI in marketing to achieve measurable results. Will earned an MBA in Marketing from Baruch College and a BA in English and Spanish from Villanova University.