Georgina Ford

Georgina Ford is a seasoned content strategist with extensive experience in leadership roles across various digital marketing and publishing companies. Currently serving as the Director of Content Strategy at Pendulum, Georgina previously excelled as Senior Account Director at Unreal Digital Group, where innovative workflows led to a notable reduction in project costs and enhanced team engagement. As Head of Content at Markaaz, Georgina directed numerous marketing initiatives, significantly improving customer retention. At Owler, Georgina revamped the company's categorization system and engaged in user behavior research to inform product strategies. Georgina's editorial expertise spans roles as Senior Editor-at-Large and Managing Editor, where notable contributions improved content performance and operational efficiency in the B2B finance sector. Georgina holds a Master's degree in Journalism from Rhodes University and multiple diplomas from Shaw Academy in related fields.