Alyssa Gideon serves as the Senior Director of Marketing Operations at PENN Interactive, overseeing initiatives for ESPN BET, theScore Bet, Hollywood Casino, and PENN Play Casino since August 2019. With a background in leadership roles such as Senior Manager in Marketing Operations and CRM, Alyssa has guided a team while spearheading promotional analyses and cross-functional collaborations. Previous experience includes roles at Penn National Gaming and Hollywood Casinos, where Alyssa contributed as a Marketing Database Analyst, and at Valley Forge Casino Resort in various marketing and database roles. Alyssa holds a Bachelor of Science in Business Administration with concentrations in Marketing and ITM from Commonwealth University-Bloomsburg.
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