Mackenzie Radice has extensive experience in marketing intelligence and analytics, currently serving as Senior Manager of Marketing Intelligence at PENN Interactive since February 2022, after roles as Manager of Insights & Analytics and Senior Data Analyst. Prior experience includes working as an Audience Research Analyst at WHYY, where responsibilities involved analyzing data to drive audience engagement and assess marketing effectiveness. Mackenzie held the position of Research & Analytics Manager at Visit Philadelphia, focusing on data management and strategic recommendations for marketing efficiency. Academic qualifications include a Master of Science in Business Analytics and a Bachelor of Science in Tourism & Hospitality Management, both from Temple University.
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