Heather Torbert

Heather Torbert serves as the Marketing Director at Penn State University since August 2008, overseeing a team responsible for comprehensive brand-building campaigns across multiple platforms, including digital and social media. In this role, Heather manages significant marketing budgets, develops integrated marketing plans, and utilizes analytics tools to measure campaign effectiveness. With prior positions at Penn State as Associate Director of Brand Experience and Marketing Manager, Heather has extensive experience in brand strategy, team leadership, market analysis, and project management. Additional experience includes roles at Adecco and AccuWeather, focusing on sales, client relations, and operational management. Heather holds a Bachelor of Science in Marketing and International Business from Penn State University and a Graduate Certificate in Applied Statistics.