Sue Atkinson is an experienced commercial director with a strong background in advertising, marketing, and communications. Currently serving as Commercial Director at Stafford Long and Penna since April 2019 and June 2020, respectively, Atkinson specializes in employer branding and talent acquisition solutions. As the founder and Agency Director of Ardent Advertising, Marketing & Communications since 2006, Atkinson delivers tailored strategies across various media channels. Additionally, Atkinson is an active committee member and Chairman of the Organising Committee for the Bristol International Balloon Fiesta, contributing to one of the UK's largest outdoor events. Historical involvement includes leadership roles with the Bristol Junior Chamber and Business West, alongside significant positions at Havas and Euro RSCG Riley, where Atkinson managed multiple agencies and client accounts.
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