Benjamin O.

Benjamin O. serves as the Associate Team Lead Brand Designer at Pennylane since May 2021, mentoring a junior designer, while also focusing on brand strategy and innovative integrations of AI in creative processes. Previously, Benjamin held roles as Senior Brand Designer and Founding Brand Designer at Pennylane, crafting the company’s visual identity and enhancing its brand image during its scale-up phase. With experience as a freelance Art Director and Cartoonist, as well as in various art direction roles for notable brands, Benjamin has developed a strong background in brand identities, design systems, and digital strategy. Benjamin's educational credentials include a Bachelor of Art in Design and Visual Arts and multiple advanced degrees in Digital Ecosystems and Publicity.