Alex Cruz is the CEO and founder of PenPath, a premier business intelligence platform catering to enterprise and DTC brands. With a robust background that encompasses both high-growth startups and Fortune 100 companies, Alex specializes in digital marketing, marketing analytics, attribution modeling, data science, and data visualization. Prior to founding PenPath in 2013, Alex launched Living the College Life, a digital magazine for college students, and served as a Digital Marketing Strategist and Director of Digital Marketing at Northrop Grumman's Cutting Edge Optronics. Alex holds a business degree in marketing from the University of Missouri-Columbia and an Associate of Arts and Sciences in Business Administration from Saint Charles Community College.
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