WHAT IS PENROSE?
A strategy consultancy that enables purposeful progress by putting Company DNA at the center of decision making.

WHAT IS 'COMPANY DNA?'
Company DNA is the fundamental qualities and characteristics that define your organization.

WHY IS 'COMPANY DNA' IMPORTANT?
When everyone in your organization understands and leverages Company DNA, they can more confidently make decisions, activate strategies, and mobilize to contribute to a shared vision.

WHAT DO WE DO?
We leverage Company DNA to help purpose-led leaders and organizations to develop meaningful strategies to navigate change and catalyze growth.

WHY DO WE DO IT?
We exist to enable organizations to follow through on their best intentions so that for-profit companies do more good for more people.

HOW DO WE DO IT?
We utilize an inclusive, data-driven process to define and codify your Company DNA, develop explicit plans for socialization, broaden your definition of success, and align and activate teams against a shared vision.

WHO DO WE DO IT FOR?
We partner with purpose-led leaders in moments of transition. Penrose helps leaders:
• adapt to external pressures like shifting markets, disruptive competitors, and quarterly earnings expectations
• evolve from a private to public company
• manage the succession of a visionary founder or leader
• unlock the next stage of growth and positive impact

WHO'S THE TEAM?
We’re an experienced team of strategists and storytellers. At Penrose, we value kindness, generosity, rigorous work, continuous learning, accountability, and a positive impact. We are empathetic yet direct, creative yet analytical, playful yet professional, audacious yet adaptable, self-assured yet humble.

Penrose

Org chart

Teams

Offices