We founded People Made on a core truth: that brands aren’t defined by what you say, they’re made through the actions, behaviours and decisions your people make every day.

That’s why we set about connecting the world of brand with the world of culture, to go from strategic thinking to practical activation.

Our work brings leaders from brand, culture and experience together as one, to create truthful brands that do what they say.

People Made

People Made's headquarters in 56 Shoreditch High Street, United Kingdom

Brook Calverley

Terri Morbelli

Karen Race

Elle Davidson

Jen Lodge

The Client Services Team at People Made is responsible for building and maintaining strong relationships with our clients. They ensure that client needs are understood and met, guiding projects from strategic thinking to practical activation. The team collaborates closely with clients to align brand actions with cultural integration, fostering genuine, impactful brand experiences.

Client Services Team

This department is responsible for overseeing the integration of strategy and design to enhance organizational objectives and drive innovative solutions.

Strategic Design

This department focuses on developing and implementing strategic plans to drive business growth and improve organizational performance.

Business Strategy

The Leadership Team at People Made, consisting of the Co-founder & CEO, Managing Director, and Founding Partner, steers the company’s vision and strategic direction. They integrate brand, culture, and experience to ensure the company's actions reflect its core truth, fostering authentic and practical brand activation.

Leadership Team

This department provides high-level administrative assistance and support to executives and management.

Administrative Support

The Strategy Team at People Made is responsible for aligning brand identity with organizational culture to ensure authentic and consistent brand actions and behaviors. They collaborate with leaders across brand, culture, and experience to develop strategic initiatives that drive practical activation and build truthful brands. The team leverages strategic thinking to bridge the gap between brand promises and everyday actions, ensuring that companies live up to their stated values.

People Made

Org chart

Teams

Client Services Team

Strategic Design

Business Strategy

Leadership Team

Administrative Support

Strategy Team

Offices

People Made

Org chart

Teams

Client Services Team

Strategic Design

Business Strategy

Leadership Team

Administrative Support

Strategy Team

Offices

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