Peter Fortune is a seasoned digital marketing and eCommerce professional with extensive experience in digital strategy, customer engagement, and online business development. Currently serving as the Head of Digital at PEP, Peter leads digital initiatives across various sectors such as fashion, homeware, and finance, focusing on digital marketing strategy, customer experience optimization, and data-driven insights. Previous roles include eCommerce Lead at Linde and Marketplace Manager at Impact, where Peter managed digital partnerships, integrated online and offline channels, and optimized eCommerce performance. Peter holds advanced degrees in Digital Business and Management in Digital Business from Wits Business School and the University of the Witwatersrand, supplemented by certifications in eCommerce analytics and web design.
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