Ashish Shah is the Co-Founder & CEO of Pepperfry.com, a position they have held since 2023. They previously co-founded and served as COO of Pepperfry from 2011 to 2023. From 2002 to 2008, they worked at eBay Inc as Head - Sales & Operations for eBay Motors India, and held additional leadership roles including Business Head - eBay Motors (India & Philippines) and Head - Social Shopping. Earlier in their career, they were Branch Sales Manager at Tradox Pigments & Chemicals (1998–1999), Regional Manager - North at ChemB.com India (2000–2001), Manager - B2B Procurement at Baazee.com (2002–2004), and Associate Consultant - Commerce One India at C1 India Pvt Ltd (2002).
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