Ali Holmes

Sr. Director - Demand Acceleration

Ali Holmes is a data-driven digital sales leader with over 15 years of experience in digital sales, currently serving as Sr. Director of Demand Acceleration at PepsiCo UK. They have a history of delivering commercial results across various roles, including eCommerce positions at Vodafone and PepsiCo, where they focused on digital marketing, sales performance, and customer experience. Ali is a graduate of the first cohort of the Masters in Internet Retailing program, earning a distinction with a dissertation published by the International Journal of Retail & Distribution Management. Their expertise spans operations management, sales strategy, and digital analytics across multiple markets.

Location

London, United Kingdom


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