Asher John Lu

Asher John Lu is the Head of Commercial at PepsiCo, bringing a wealth of experience in sales and market strategy gained from roles at prominent companies including Procter & Gamble, L'Oréal, and Citi. With a Bachelor of Science in Applied Corporate Management from De La Salle University, Asher has excelled in developing successful business processes and go-to-market strategies across diverse product categories. Previously, Asher served as a Sales Director, managing multiple stakeholder relationships and leading teams to achieve exceptional business results in fast-paced environments.