Ben Simpson

Ben Simpson is a seasoned marketer at PepsiCo with over 8 years of experience in building culturally disruptive brands and driving growth within a vast snack portfolio. They have played a pivotal role in developing popular products like Cheetos and Doritos, earning accolades such as a Bronze Cannes for creative strategy and contributing to significant revenue increases. With expertise in brand equity, innovation strategy, and omnichannel marketing, Ben combines consumer insights with bold creativity to craft meaningful brand experiences. Additionally, they lead the PepsiCo Snacks Marketing Internship program, mentoring aspiring marketers. Ben's passion lies in the intersection of culture, food, and storytelling, bringing teams together to enhance brand relevance in consumers’ lives.