Benjamin Pourbaix

Benjamin Pourbaix has extensive experience in marketing and management across various roles in notable companies. Starting as Vice-President of the Student Union at the University Institute of Technology, Benjamin progressed to intern in marketing and communication at ALAIN AFFLELOU FRANCHISEUR, where marketing initiatives were developed to boost store visibility. A series of roles followed, including Assistant Trade Marketing at C10, where support was provided for Trade Marketing operations, and managerial positions at POKAWA, overseeing franchise launches and operational management. Additional experiences include roles in trade marketing and brand activation at William Grant & Sons and promotion at HEINEKEN. Currently, Benjamin serves as Responsable de Secteur GMS at PepsiCo, focusing on brand visibility and commercial performance in the grocery sector. Benjamin holds a degree from INSEEC.