Brian Jacoby is a Senior Director of Research and Development at Pepsico, focusing on core salty snacks for North America. Since joining Frito Lay in 1995, Brian has held various roles, culminating in overseeing R&D teams to drive innovation for well-known brands such as Lays, Ruffles, and Doritos. With experience at Pepsico since 2008 as a Senior Group Manager in Innovation, Brian has contributed significantly to the development of popular snack products.
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