Carolina Abascal is a Media Strategy & Planning Manager with extensive experience in driving brand growth through innovative marketing strategies. Formerly a Field Marketing Manager at Glovo, Carolina helped position the company as the top delivery app in Guatemala. As a Senior Digital Marketing Manager at PDC Latinoamerica, they led an in-house team focused on enhancing brand awareness and customer engagement across multiple digital channels. Carolina previously held roles in key account management at Insight Analytical Intelligence and coordinated CRM digital marketing for McDonald's across Central America. Currently, they serve as the Digital & Media Manager at PepsiCo, where they focus on modernizing marketing practices to enhance consumer engagement. Carolina earned a Bachelor's degree in Communication from Universidad Rafael Landívar.
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