Dacheng Wang is a Digital Transformation Director with 16 years of experience in the FMCG sector, specializing in consumer insight, shopper insight, eCommerce, category management, performance marketing, and digital transformation at notable companies like Procter & Gamble and PepsiCo. From 2015 to 2020, Dacheng held various roles at PepsiCo, including Shopper Insight and Category Management Director, where they focused on online and offline shopper insights and performance marketing. Prior to that, from 2011 to 2014, Dacheng worked at Procter & Gamble, contributing to consumer insights for major brands such as Gillette and Olay. They obtained a Master’s degree in Management Science from Zhejiang University in 2007. Currently, Dacheng is leading efforts in digital transformation, consumer operation, and advanced analytics at PepsiCo.
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