Daniela Varela

Daniela Varela is a GTM Manager at PepsiCo, specializing in GTM strategy, sales excellence, and commercial performance optimization. With extensive experience in sales administration across multinational consumer goods companies, Daniela has effectively managed sales planning and execution of incentive programs. Prior roles include senior coordinator at Unilever Brasil, where Daniela oversaw performance indicators and implemented strategic improvements in sales processes. Daniela holds a degree in Business Administration from USCS and has furthered education in Business Management and Commercial Planning at FIA.