David Moriarty is an experienced senior manager specializing in category management, strategy, and insights, having held roles across the UK, North America, and mainland Europe. They were responsible for commercial and category development for Ferrero's global ice cream launch, which became the number one FMCG launch by RSV in Germany, France, and Italy in 2021. At Mars, they achieved significant growth in both the ice cream and desserts categories from 2018 to 2020. Currently, they serve as Category Controller at PepsiCo, following their recent tenure as a Board Advisor for a plant-based FMCG startup. David holds a degree in Business Management from Cardiff University.
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