Derek Lam

Derek Lam is a marketing leader specializing in category, trade marketing, and product management at SodaStream under PepsiCo. With a background in psychology, they have crafted integrated campaigns in the FMCG and alcohol sectors and previously held significant roles at Unilever and Molson Coors. Derek's expertise includes building strategic partnerships, analyzing market potential, and leading marketing initiatives that cater to consumer insights and organizational goals. They earned a Bachelor of Arts in Honours Business Administration from Ivey Business School and have demonstrated leadership through roles such as Co-President of the Ivey Marketing Club.