Diego Olivera

Diego Olivera is an experienced data strategist with a diverse background in marketing analytics and consumer data management. At The HEINEKEN Company, Diego served as a Data Strategist from September 2021 to January 2024. Prior to this role, Diego worked at Cheil Worldwide as the Customer Data-Driven Marketing & Data Management Platform Manager for Samsung from February 2019 to February 2021. Diego also held positions at PepsiCo, including S&T Consumer Deployment Lead and Global Consumer Data Strategy Associate Manager in February 2025. Additionally, Diego was a CDP & DMP Manager for Heineken at Dentsu from February 2021 to September 2021, and previously worked at Walmart eCommerce as Subgerente de Marketing Analytics and Marketing Analytics Intern. Diego began a career in analytics at Starbucks Mexico as an Analytics Coordinator from November 2017 to January 2019. Diego holds a degree in Actuario from Universidad Nacional Autónoma de México, obtained in 2017.