Guy Goldberg currently serves as VP, Global Chief Strategy & Transformation at PepsiCo, focusing on organizational strategy and business transformation initiatives. Prior experience includes roles as Global Chief Commercial Officer at SodaStream International, where revenue growth and market share expansion were prioritized, and Vice President of Global Business Development at Verix, where significant customer acquisitions and revenue growth achievements occurred. Previous positions at EY included Key Account Executive for major clients and Management Consultant, alongside an early career as a Business Data Analyst at IAA. Guy's leadership experience extends to the Israel Defense Forces, where command was held over an elite special forces unit. Academic credentials include an MBA in Finance and Strategy and dual Bachelor's degrees in Economics and Law from Tel Aviv University.
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