Ivan Šašić is a senior commercial leader and growth strategist with over 10 years of experience in FMCG, retail, and consulting. Currently, they serve as the Customer & Shopper Insights Manager for Discounters & Organised Trade at PepsiCo, where they leverage data to drive growth opportunities and formulate strategies. They co-founded the food company Igra Ukusa and previously held roles at Bambi and Nielsen, focusing on market insights and trade marketing. Ivan also has a robust educational background, holding a Bachelor's and Master's degree from the Faculty of Economics at the University of Belgrade.
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