Jonathan Caire

Jonathan Caire is an experienced executive serving as the Omnichannel Marketing PMF at PepsiCo Internacional in Mexico since 2025. Previously, they held various roles at PepsiCo, including leading Commercial Strategy for Small Formats, where they drove significant growth in market share and profitability. Jonathan developed and executed innovative marketing strategies for iconic brands such as Sabritas, Cheetos, and Tostitos, as well as for Lay's in Latin America. They hold a degree in Business Administration from Instituto Tecnológico y de Estudios Superiores de Monterrey and have further education in Marketing from Universidad Catolica Santiago del Estero.