Lena Bashir

Lena Bashir is currently the AMESA Consumer Insights Associate Manager at PepsiCo, bringing over four years of market and consumer insights experience with a focus on multinational FMCG clients. Previously, Lena held various roles, including Senior Marketing Analyst and Account Manager at Nielsen, where they excelled in providing actionable market insights and driving client satisfaction. Lena's early career included positions as a Business Development Executive and Marketing Executive, complemented by internships that enriched their understanding of market research and client service. Lena holds a Master's degree in International Business from the University of Wollongong in Dubai and a Bachelor's degree in Business Administration with a focus on Marketing from the American University of Sharjah.