Luis Reyes is a professional with extensive experience in the fields of digital capabilities and demand planning. Currently serving as a Digital Capabilities/e-GTM Manager at PepsiCo since September 2021, Luis also held the role of Demand Accelerator/Growth Capabilities Associate Manager within the same organization. Prior experience includes positions as a PI & Management Consultant at IQVIA and Project Leader at Market One - Go To Market Experts. Luis began a career in operational roles, starting as a Demand Planner at Anfora and progressing to Sales Lead at Quinn. Additionally, Luis has experience in event promotion as a Strategic and Tactic Sales Officer at Show Gt. Luis holds a Bachelor of Engineering in Industrial Engineering from Universidad Rafael Landívar, earned between 2011 and 2016, along with a high school diploma in Science and Letters from the same institution.
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