Matt Watson has extensive experience in creative leadership and art direction, spanning roles at various prestigious agencies. Watson served as Senior Art Director and Associate Creative Director at SapientNitro from September 2011 to August 2014, followed by a Creative Director position at Digitas UK from October 2016 to August 2018. Previous roles include Freelance Art Director at Wunderman UK, Graphic Designer/Jr Art Director at Ogilvy & Mather, and Lead Art Director at Digital and Direct. Additionally, Watson was Executive Creative Director at Cult LDN from August 2018 to May 2020. Watson's career also includes freelance work for prominent brands such as McDonald's and Vodafone, and significant projects with Castrol and Open University. Currently, Watson is the Chief Creative Officer, EU at PepsiCo, having previously held the role of Executive Creative Director for Europe and Head of Creative for the UK.
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