Mira E.

Mira E. has extensive experience in the beverages sector, currently serving as Franchise Lead for the U.A.E. and Oman at PepsiCo Middle East since March 2013. Mira has held several key positions within PepsiCo, including Senior Manager for the Levant region, Insights Head for Beverages & Snacks, and various insights and marketing roles since starting with the company in 2005. Prior to this, Mira worked at Nielsen as a Consumer Research Manager and a Research Executive, and held the position of Regional Marketing Manager at HSBC Bank. Educational qualifications include a BBA in Business Administration with a focus on Marketing from the American University of Beirut, alongside a Masters of Science in Marketing from the University of Strathclyde. Mira completed academic studies at Rawdah High School, graduating with distinction.