Paul Simon

Paul Simon, MBA, is a seasoned marketing and innovation professional with extensive experience in brand management and media strategy. Currently serving as Senior Manager of Innovation at PepsiCo since February 2016, Paul has successfully led strategies to enhance consumer engagement and optimize team culture within the Quaker brand portfolio. Previous roles at PepsiCo, including Sr. Brand Manager and Media Manager, involved turning around brand performance and building media strategies that improved ROI and brand equity. Prior to PepsiCo, Paul held various media leadership positions at PHD, where responsibilities included managing multi-million dollar national TV campaigns and developing analytics models to enhance performance reporting. Paul holds an MBA from Northwestern University's Kellogg School of Management and a Bachelor's degree in Communications from the University of Michigan.