Rhasheda Boyd is currently the Vice President of the Better Choice Snacking Portfolio at PepsiCo, where they lead strategic initiatives in the food and beverage sector. Their extensive experience includes roles such as Senior Associate Brand Manager at Mondelēz International and Managing Director of Marketing at Susan G. Komen. Rhasheda has also held various marketing leadership positions at PepsiCo, where they directed brand strategies for popular products like the Frito-Lay Variety Pack and Cheetos. They earned an MBA in Marketing from Indiana University Bloomington and are currently pursuing an Executive Program in Digital Business Strategy at MIT Sloan School of Management.
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