Roberto Martínez

Roberto P. Martínez is the President of PepsiCo Mexico Foods (PMF) which includes the operation of Sabritas, Quaker, Gamesa, and Sonric’s and is one of the biggest food companies in Latin America with over $4 billion dollars in sales. PMF supports 42,000 direct jobs and has 17 production plants and over 18,000 sales routes that reach over 900,000 customers nationwide. He previously served as Chief Commercial Officer and SVP for Nutrition, Cookies & Crackers LATAM. As such, he oversaw the commercial agenda, built new capabilities and was responsible for the Strategy for the Nutrition and C&C categories.

Roberto´s experience also encompasses his leadership roles as the President for PepsiCo Foods CASA (Central and South America), a role he held since August 2015 and where he managed a business of $2 billion in sales, with more than 17,000 employees, spanning more than 41 countries and territories. Before this role, he was the Sr. VP of Sales for Pepsico Mexico Foods, a position where he oversaw a $4 billion business, 17,000 routes and more than 800,000 customers. While in Mexico, Roberto has also held management positions in the Commercial and Marketing areas and was also the General Manager at PepsiCo’s Biscuits business in that country.

Before moving to Mexico, Roberto spent 11 years working for PepsiCo in Argentina, joining PepsiCo in 1996, serving in several senior roles, from looking after brand management and marketing to R&D. He also served as marketing director for the Latin America Southern region. Prior to joining Pepsico, he worked for Kraft in Marketing (Tang), Molinos Río de la Plata, and for Gillette in various Marketing and Sales roles.

Roberto Martínez earned his degree in Marketing at Universidad de Ciencias Empresariales y Sociales in Buenos Aires, Argentina, and currently resides in Monterrey, Mexico, with his family.