Ryan Crimmins

Ryan Crimmins is a seasoned professional in consumer insights and analytics with extensive experience in leading initiatives at PepsiCo since October 2016 as a Senior Manager for the PBNA North Division. Crimmins has effectively supported brand and marketing efforts across the beverage portfolio, optimizing communication strategies and enhancing consumer understanding through quantitative and qualitative research. Prior to PepsiCo, Ryan held various research management roles at NBCUniversal Media, LLC from April 2010 to October 2016, where significant contributions included developing multi-platform research presentations and analyzing audience effectiveness for major sports properties. Educational credentials include a Bachelor’s Degree in Film & Television from Boston University.