Ryan Haddox

Ryan Haddox is the Associate Director of Influencer & Creator Economy at PepsiCo. A graduate of the Moody College of Communications at the University of Texas, Ryan gained experience as a sports writer for The Daily Texan and as a media intern at CBS Radio. After working with the Texas Rangers' social media team, they joined The Marketing Arm in 2016, where they advanced to a senior social strategist role, successfully growing brand engagement across various Frito Lay accounts. Ryan has a proven track record in developing and executing effective social strategies that align with brand objectives.