Sarah Deavin is a seasoned professional with 15 years of experience in Sales and Marketing within the FMCG industry. Having held various positions at PepsiCo, including Digital Sales Manager and Head of Omni Channel Marketing, Sarah focuses on integrating commercial experience with shopper insights to drive innovative marketing strategies. Currently serving as the Head of Sales Operations at Birds Eye UK & IE, Sarah is passionate about achieving results through the development of people. Sarah holds a Business Studies BA(Hons) from Northumbria University.
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