Satyajit Kumar

Dy. Director - Consumer Tech & Salesforce Marketing (Strategy & Transformation)

Satyajit Kumar is a seasoned professional in digital marketing and data analytics, with extensive experience across various companies. Satyajit worked at TATA Hitachi Construction Machinery Company Limited as a Senior Manager from November 2018 to May 2022, focusing on data-driven digital marketing and high ROI campaign formulation. Following this, Satyajit served as Chief Manager of Digital Marketing at TVS Credit Services Ltd. from May 2022 to May 2023, managing digital projects and enhancing platforms through marketing automation and analytics. Satyajit’s career also includes significant roles at Coromandel International Limited, Larsen & Toubro, and PepsiCo, where responsibilities spanned from performance marketing to strategic delivery and Salesforce platform governance. Satyajit holds a Bachelor's degree in Agriculture from Banaras Hindu University, an MBA from Xavier Institute of Management, and an LDP in Digital Marketing from the Indian Institute of Management, Calcutta.

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India

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