Serge G.

Serge G. is a seasoned professional currently serving as the Group Head of Advisory - Strategy, Operations and Market Growth, where they guide leading Canadian and US brands and private equity groups. Since 2019, Serge has held various advisory roles, including Special Advisor at UBP, PepsiCo, Bacardi, and Morgan Stanley. They are also an accomplished professional poker player with a career spanning over a decade and a successful entrepreneur with experience founding multiple startups since 2008. Previously, Serge was a Senior Partner in management consulting, where they led advisory services for top-tier brands across North America from 2004 to 2012.