Tim Arrowsmith

Tim Arrowsmith is an accomplished design professional with extensive experience spanning over three decades. Currently serving as Design Director for Asia at PepsiCo since December 2019, Tim has previously held key creative roles at bluemarlin and Singha Corporation, where branding and packaging innovations were central to his focus. Tim's career began at Cato Brand Partners, where contributions as a visualiser and designer laid a strong foundation. Tim further developed skills in brand identity and design as a Creative Director at both Interbrand and Fusion. Tim has also made significant contributions as a guest lecturer and speaker, sharing insights in the field of design and branding.