Tom Wells

Tom Wells is an experienced marketing professional currently serving as the Director of PepsiCo Foods Innovation Insights and previously held multiple leadership roles in marketing insights and analytics within PepsiCo since September 2019. Prior to this, Tom worked at Beam Suntory from October 2015 to September 2019, where responsibilities included serving as an Associate Brand Manager for EFFEN Vodka and a Senior Analyst in Global Marketing. Tom's career started at Nielsen from January 2013 to October 2015, where roles included Senior Analyst and Associate Client Manager, focusing on optimizing clients' marketing strategies. Earlier experiences include an Account Services Internship at Zimmerman Advertising and a Research Assistant position at the University of Illinois at Urbana-Champaign. Tom holds an MBA in Marketing from Northwestern University’s Kellogg School of Management and a Bachelor of Science in Marketing and Management-International Business from the University of Illinois Urbana-Champaign.