Umi Patel

Umi Patel serves as the VP of Consumer Insights and Analytics for the North America PepsiCo Beverage Portfolio, leading efforts to integrate consumer insights into marketing and commercial processes. With a career spanning over two decades in the beverage and foodservice industries, Umi has held various leadership roles at PepsiCo, including VP Marketing for the North Division and Sr Director for Brand Pepsi. Notably, Umi led the launch of the Next Gen Portfolio targeting Gen Z and managed significant marketing initiatives for iconic brands such as MTN DEW and Pepsi. Prior experience includes brand management at AB InBev and strategic marketing roles affecting revenue growth across diverse markets. Umi holds an MBA in Marketing from Southern Adventist University and a BSc in Chemistry/Biology from Veer Narmad South Gujarat University.