Percept Ltd
Vikas Singh is a seasoned professional with extensive experience in brand leadership and product management across various financial institutions. Currently serving as a Senior Brand Leader for Master Card at Percept Ltd since February 2023, Vikas has previously held managerial roles at Finacus Solutions and as a Product Manager at AU Small Finance Bank and Utkarsh Small Finance Bank. Prior to these positions, Vikas gained valuable experience as a Deputy Manager at AU Small Finance Bank and as a Business Analyst at Questec Consulting. Vikas began in the financial sector at IIFL, where roles included Operations and Technology Officer. Vikas holds an MBA from ICFAI and a B.Sc in Physics from I Y College.
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Percept Ltd
Founded in 1984, Percept Limited, an Entertainment, Media and Communications company, is at an enviable leadership position today, with a team of over 200 people and 32 offices in India and the Middle East. Percept companies construct tailor-made content, assets and solutions that deliver in both local and international markets and services millions of clients and consumers across the globe. Percept operates in 2 core business domains: Percept One – Marketing Communication Services – this encompasses 3 Strategic Business Units: o Creative Services – Advertising, Brand Marketing Consultancy & Communications, Corporate Identity, Strategy, Creative, Design & Packaging, and Integrated Marketing Communication Consultancy services o Percept/H o IBD India o MASH Advertising o Percept Gulf o I-AM o Media Services – Media Planning & Buying; Out-of-Home Media; Retail Media; Rural Media; and Digital Media o LOCAL PLANET INDIA o Percept Media o Adchakra o Other Marcom Services – Brand Activations & Promotions; Incentives, Conferences & Exhibitions Management; Event Management & Marketing; Public & Media Relations, and Social Media Marketing o Percept MICE o Percept ICE o Percept Profile o Buzzinga Content and Intellectual Properties – this comprises 2 Strategic Business Units: o Filmed Content – Ad Films; Television and Movie Content Production, Aggregation, Distribution & Marketing o Percept Pictures o Live Entertainment – Intellectual Properties in the Entertainment, Sports and Media domain o Sunburn o Bollyboom o EPL o Windsong o FLY o Fight Night o Champions of the World Percept Divisions & Companies deliver marketing solutions that reach consumers at every moment of their lives. From integrated advertising campaigns, to embedded content, to path-breaking live entertainment products, to innovative digital and media solutions; Percept companies construct tailor-made solutions that deliver in both local and global markets.