PERCUP
Ashraf Aboobacker is an experienced entrepreneur and technological expert, currently serving as Founder & CEO of Percup, the world's only online marketplace for caffeinated beverages, and Vextera, an eCommerce success partner, both since February 2023. Prior to these ventures, Ashraf held various roles at Hellmann Worldwide Logistics from February 2012 to September 2022, including eCommerce Manager for the UAE and eCommerce Solution Architect, focusing on designing digital journey roadmaps and recommending optimal eCommerce platforms. Ashraf's career began with positions at DHL, first as an intern in 2010 and then as a Document Manifest operator in 2008. Ashraf holds a Master’s Degree in Computer Network Management from Middlesex University and a Bachelor's Degree in Information Systems & Management from Manipal University.
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PERCUP
Around 90% of all adults in the world consume caffeine daily… And, the need to conveniently shop online for caffeinated beverages has never been higher. That’s why we’ve created PERCUP. We’re a first-of-its-kind online marketplace that enables premium, independent and speciality caffeinated beverage brands that are confined to retailing locally to get selling internationally. We identify pioneering coffee, tea and matcha brands so we can connect them with customers who value quality, taste and variety in 80+ countries. And, we deliver all global orders in 2-4 business days. PERCUP is: - Your warehouse - Your distribution partner - Your retailer - Your last-mile delivery service - Your performance and digital support We’re shaking up a trade that’s been around for centuries and overturning shipping restrictions to change the way people shop online for caffeine. Our goal is simple. Whether you’re a brand or a customer, we’re here to perk up your every day.