Jatan Bawa is an experienced entrepreneur and product strategist with a strong background in brand development and operations. Currently, Jatan serves as the Founder of Perfora, a design-led oral care brand established in June 2021. Previously, from November 2019 to June 2021, Jatan was the Head of Product Strategy at VAHDAM® India, focusing on wellness-oriented products and strategic project leadership. As part of the founding team at AKIVA Superfoods from August 2016 to June 2019, Jatan led manufacturing operations and developed key products that boosted company revenue. Jatan also contributed to the brand launch and partnership development at CoHo.in in 2015-2016 and began a career in auditing as an Assurance Associate at EY in 2014-2015. Educational qualifications include a Bachelor's Degree in Business/Commerce from Sri Guru Tegh Bahadur Khalsa College and a High School degree in Commerce from Bhavan's Bhagwandas Purohit Vidya Mandir.
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